Marketing Concept and the possible limitations to this concept.

merchandise is de quinteted as a social and managerial butt by which individuals and groups obtain what they need and compliments through with(predicate) creating and exchanging products and mend with other(a)s.(Kotler.P 2002 : 5) The goals of marketing is to attract new nodes by assure sterling(prenominal) value and keep and grow current customers by delivering satisfaction. at that place are five core sentiments of marketing, which includes involve, sine qua nons and demand; products, service and make out; value, satisfaction and quality; exchanges, transactions and relationships; and fin all(prenominal)y, market and marketing. After World contend II, the variety of products change magnitude and hard selling no endless could be relied upon to chip in sales. Customers afford to be selective and subvert products which cannister merely met their changing needs with increased discretionary income. The key questions arose: What do customers want? Can we develop i t spell they still want it, and how can we keep our customers satisfied? In wander to repartee to these discerning customers, firms began to adopt the marketing concept. This involves focusing on customer needs before developing the product, aligning all functions of the bon ton to focus on those needs, and realizing a profit by successfully satisfying customer needs in long-term. In other words, in the context of marketing concept, company must(prenominal) first determine what the consumer wants, then produces what they wants, then sells the consumer what they wants.

In marketing concept, much audience to and eventual accommodation of the direct market occurs. nonpartisan ! colloquy is emphasized in marketing so acquirement can take place and product offerings can be improved. seam must first fulfill consumers needs and wants. Marketing concept holds that the key to achieving organizational goals consists in determining the needs and wants of target markets and delivering the desired satisfactions more effectively and efficiently than competitors (online solid #5) To illustrate... If you want to get a full essay, order it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay