merchandising for Your intersection point or Business position FOR MOOS, INC. (CASE STUDY) teacher: Susan marketing Plan on Shoes for MOOs, Inc. COMPANY find out – SHOES FOR MOOs, INC. COMPANY SIZE – SMALL ORGANIZATION geographic SETTING - CANADA relegation Statement Shoes for MOOs’ mission statement is to develop a in particular designed blank space for aff disciplines to prevent them from foot diseases at an affordable price and distri yete them successfully. Objectives The comp both(prenominal)’s accusative is to go away into very potential food market which they manufacture and shift shoes for Cows. Also, a nonher objective is to framing product consciousness to farmers every last(predicate) around the Canada and United States. Product “ Shoes for MOOs” are peculiarly designed, high quality, fabric-backed black rubberise shoes designed specifically for cow’s feet receive: Yellow, textured pebble sole for better suitcase on cunning surfaces. *The shoes are easy to clean, stable and reusable. Competitors There are only 2 products that are be identified in the market. Competitor #1 Product geek – leg it shoe (pink, yellow, blue) Feature - Elevated on the left or right for oxen with structural foot problems.
bother – unhopeful top of the shoe allowed moisture and dirt to get any wound, and infections a good deal worsened. Price: US$ 21.80 Competitor #2 Product type – hydrotherapy boots (sold in pairs) Feature: Complete with hoses, suspend ers, and a compressor Problem: It is for ! clinical use only Price: US$ four hundred *These two products are not widely used for the word of hoof disease. Suggested Target Market Owners of dairy, beef, show, research, and conduct cattle were all potential users of MOO shoes; but it was expected that almost sales would be made to dairy farmers. Size of the Market - There are 1.1 million milk cows in Canada, and over 9.2 million in United States. -...If you wish to get a full essay, order it on our website: BestEssayCheap.com
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