Prepare a case analysis of Case 1, Facebook vs. Twitter Essay

Prepare a case analysis of Case 1, Facebook vs. Twitter - Essay Exampleas an energy lineage and rallying point for the organization to the extent that it could make that particular companys site more relevant than other affectionate networking sites.Twitters mission reads We want to instantly connect people everywhere to whats most important to them. Whereas this mission statement is 80 characters long Huffstetler (2011) argues that it need not be more than 40 because the keywords are four instantly, connect, everywhere and important. Twitters mission statement is brief, easy to remember and the organisation can colligate to it. However as we analyse these four keywords we realise that the company needs to add more precision and clarity so that anyone who reads it may be subject to identify its core competence and also be able to distinguish it from its competitors. The way it is it could easily be confused with any of the other numerous social networking sites. Of the four keywo rds, we believe that the organisation identifies well with connect, everywhere and important but it needs to re-consider the use of instant.Twitters real-time delegate is what makes it different from other platforms. This is Twitters competitive edge. Google and Facebook, the major rivals have tried to mimic this ability unsuccessfully. The problem though is that in modern technologys lexicon the word instant could imply speed or ease. Twitter therefore needs to consider what to tradeoff between ease and speed and thus use the selected choice to replace the word instant on its mission statement.On the other hand, Facebooks mission is to give people the power to deal out and make the world more slack and connected (Facebook, 2012). Using Huffstetler (2011) approach we delineate the key words here as being power to share, open and connected. Open and connected are attributes that are provided by other social networking sites as well including Twitter. The key differentiator for F acebook lies in the